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TPG Case Study: Scaling Multinational Operations Without Losing Control

From California to the European market, TPG managed to coordinate brands, channels, and countries without sacrificing efficiency. This is how we made it happen.

TPG Case Study: Scaling Multinational Operations Without Losing Control

Growth with structure. Expansion with precision.

TPG is a California-based e-commerce brand holding company with an ambitious vision: to consolidate a multi-channel portfolio operating in multiple geographies… without growth turning into chaos.

When they came to us, they were looking for a clear solution: to scale their international operations , improve their logistical efficiency , and unify their operational structure without losing visibility or control.

At Expansora we accept the challenge: to transform a fragmented ecosystem of channels, platforms and countries into an aligned, automated and profitable growth machine .

 

The challenge: expansion without disorder

TPG already operated with several brands on channels like Amazon, Walmart Online and BigCommerce, but they faced a common reality in growing companies: processes were becoming increasingly complex and difficult to scale.

With multiple logistics tools, inventory systems, warehouses in different countries, and a distributed team, growth threatened to become unsustainable.

What they needed wasn't just to sell more. They needed order, strategy, and technology to support their expansion without compromising customer experience or profitability.

 

What did we do?

1. Complete optimization of your BigCommerce store

We redesigned the user experience, updated the SEO structure, improved site speed, and implemented automations to streamline daily operations. This resulted in an immediate increase in conversions and sales.


2. Smart expansion in Amazon Europe

We used Amazon's PanEuropean program to bring their products to four new European markets without having to completely overhaul their logistics. We automated fulfillment and tailored content for each country.


3. Advanced advertising campaign management

We optimized Amazon Ads campaigns with a granular, performance-driven approach. The result was an average ACOS increase of 10% , while maintaining cost control and increasing organic visibility.


4. Integration of key logistics tools

We connected their operations to Shipbob, Shipstation, and Amazon FBA , enabling real-time synchronization of inventory, shipments, and reports across five e-commerce platforms. This reduced errors, eliminated duplicate tasks, and improved delivery times.


5. High-level multi-channel and multi-country management

We coordinated four different brands, operating in eight countries and across five sales channels , including Amazon, Shopify, Walmart, and specialized marketplaces. We established clear workflows, centralized tracking dashboards, and improved the team's ability to make data-driven decisions.


Featured results

  • 105% annual sales growth after optimizing their BigCommerce store.

  • Effective international expansion to 4 European countries through Amazon's PANEUROPEAN program.

  • 10% average ACOS with optimized campaigns on Amazon Ads.

  • Seamless logistics operation , integrating Shipbob with 5 sales platforms.

  • Simultaneous coordination of 4 brands in 8 countries and 5 e-commerce channels.

  • 96% on-time fulfillment rate , thanks to the integration of Shipbob, Shipstation and FBA.

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