A brand with purpose, a path with strategy

BienComunit was born in the heart of Ecuador with a powerful vision: to share the flavors of local communities with the world. With an innovative approach, an authentic story, and a passionate team, the brand had the soul… but it needed the engine to scale.

That's where we come in.

Our challenge: to transform a local brand of Andean origin into a global player within the competitive US superfood market, especially on Amazon, a platform that fosters operational excellence, data optimization, and consistency.

Initial diagnosis: an opportunity ready to scale

When we started working with the company, the brand already had a powerful narrative and a differentiated product. However, it lacked a solid presence in international eCommerce. There was no robust digital positioning strategy, nor a logistics system prepared to meet the demand in the United States.

Our approach was comprehensive: to build from scratch an eCommerce ecosystem that was profitable, scalable, and aligned with the brand's values.

What did we do?

1. Strategic brand building on Amazon

We created an optimized store on Amazon Seller Central, developing a listing architecture that highlighted BienComunit's unique selling points. We used storytelling, visual design, and keyword research to ensure visibility and conversion.

2. Intelligent management of advertising campaigns

We launched Amazon Ads campaigns with a completely data-driven approach. Through weekly optimization, A/B testing, and intelligent targeting, we managed to maintain an ACOS below 9%, even during highly competitive seasons.

3. Review and Reputation Strategy

We designed an automated system for generating organic reviews, aligned with Amazon's policies, successfully scaling the product from zero to over 875 reviews with an average rating of 4.4 stars. This significantly boosted trust in the product and led to its prominent placement in search results.

4. Logistical scaling with FBA

We implemented an automated supply system from Ecuador to the USA, managing FBA (Fulfillment by Amazon) warehouses that would guarantee availability, speed and efficiency.

5. Multichannel with Shopify + Amazon

We integrated Shopify with Amazon to enable both direct sales and sales within the Amazon ecosystem. This multichannel integration allowed the brand to reach customers from multiple sources rather than relying solely on a single platform.

Results that speak for themselves

• 95% average annual growth in sales in the SuperFoods category on Amazon.

• Positioning as Amazon's Choice in multiple strategic keywords of the niche.

• Campaigns with less than 9% ACOS , even during periods of high demand.

• Over 875 reviews with a 4.4-star rating: solid and organic reputation.

• Effective international expansion , from a warehouse in Ecuador to efficient distribution in the USA through Amazon FBA.

• Multichannel strategy achieved , integrating Shopify with Amazon to maximize sales and digital presence.